Cloud Telephony vs. IVR: Which is Best for Your Business?

In today’s fast-paced digital era, communication is the cornerstone of business success. Two of the most popular technologies enhancing customer interactions are Cloud Telephony and Interactive Voice Response (IVR). While both systems aim to streamline business communication, they differ in functionality, scalability, and use cases. Understanding their strengths can help you decide which is best for your business.

What is Cloud Telephony?

Cloud Telephony is a communication technology that moves your business phone system to the cloud. It allows you to make and receive calls over the internet without traditional phone lines or on-premise hardware. Services typically include call routing, call recording, voicemail, SMS, analytics, and integration with CRMs.